17 Point Marketing Strategy

Does Marketing Matter?

YES!  It may be the difference between your home sitting or selling, especially in a leveling or downward real estate market.  Each listing taken is followed by a 17 point marketing plan combining both online and offline media to get your home for sale known by hundreds or thousands of potential buyers.  By combing online with offline media and performing in a proficient and data analytical manner allows us to Target Market to hundreds or thousands of prospects looking to a buy a home in your area; i call it Dynamic Online Marketing because what used to take thousands of dollars and time via print media can now be accomplished by a click of a button instantly using online and social media advertising.  

Custom Property Website

Digital Listing

Your own digital listing ideal for boosting online and on print media.  A more effective way to share your home for sale with home shoppers.

Custom Domain

We will purchase your own custom domain address dedicated to marketing your property.  Ex:

Go to for a sample custom property website.

Online Marketing


16 cents per lick

A click is stronger than a mailer in that the prospect shows and expresses interest by viewing your property online.  The data shows an average 16 cents per click which far surpasses offline media with reaching likely buyers.  This was a small ad spend only because the home was sold on a limited budget as seen below.  Leveraging technology should be a major focus from your real estate agent.


Target Your Market

This is a brief snapshot of our target market campaign.  There another dozen filters we use to target likely buyers by age, location, income and other purchase habits.


Sold on Facebook

Here is a happy customer i found via posting facebook advertising and target marketing.

Online Listing Syndication

Major Websites

Your listing will reach all major real estate websites such as ZIllow, Redfin,, Realty Track, and more.

Agent Websites

Your listing will be shown on more than 96,000 MLS syndicated agent websites around southern california. 

Open House Marketing


Open House Invitation

With custom property website URL allows the prospect to view your homes information, open house schedule, photos and schedule private tours.


Open House Preperations

We have a pre-open house checklist and show up early to make sure your home is well presented prior to home buyer tours.


Diligent Follow Up

All open house guests sign in and are scored by level of interest and diligently followed up by phone and email to further gauge interest.

Home Preperations


Zillow Reviews

Reviews on Zillow

Average Rating

Zillow Real Estate Search

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Paul Anthony Real Estate | Contact

Paul Youssef, Realtor

1800 East Garry Avenue, Santa Ana, California 92705, United States

Contact (714) 501-6333